Having been diagnosed with uterine fibroids during her first pregnancy, Laëtitia, the founder of EtthiQ, experienced disruptive changes to her menstrual cycle after giving birth. Through researching possible causes of her condition, she was surprised to discovered how some feminine hygiene products used by millions of women, herself included, were potentially unhealthy and extremely wasteful.
She's since dedicated her time reflecting about healthier, natural and eco-responsible alternatives to deal with her period which ultimately lead to the creation of the EtthiQ brand in 2020.
After 2 years of development and testing, EtthiQ officially launched in 2022, proudly offering innovative menstrual lingerie produced with organic, certified and/or recycled materials to help women feel feminine, confident and good in their bodies at every moment of their cycle and at every stage of their life.
Today, EtthiQ's mission is to accompany you during your period with elegance, femininity and pride!
A word from our Founder
❝Like many of you, for years I've been looking for the best menstrual protection that would allow me to live my menstrual cycle serenely, particularly after my pregnancies.
We have worked for more than two years designing durable yet elegant menstrual panties, focusing on the quality of raw materials and the know-how of our professional and passionate partners.
I hope this new, innovative milestone in women's menstruation will exceed your expectations and let you break free from traditional hygiene products!❞